Customer churn is a critical indicator to measure and understand a company’s clients.  Keeping 100% of customers happy is unfortunately unrealistic. That’s why companies try so hard to increase their customer retention rate. In this tutorial, we are going to build a customer churn project based on the Telco dataset using machine learning and python. Table of content: Customer churn definition Dataset…

In this tutorial, we will explain and implement a customer segmentation project using K-prototypes. In this article, you will discover what customer segmentation is, why companies use it, and how to create a customer segmentation project using K-prototypes algorithm. After completing this tutorial, you will know: Customer segmentation Definition Why segment customers? Customer segmentation types…

In deep learning, activation functions are essential to controlling how well the model will learn from the training dataset and determining the type of predictions the model will make. Activation functions help the neural network model select useful information from noise. Therefore, the choice of an activation function should be made carefully. In this article,…